Skip to main content

An Excuse To Be Rude

Since I am deep sh*t in work right now, I will share to you something that might help you appreciate those hateful tasks that we all need to do to survive the hell that we call "work".

Let us talk about Effort Justification:

According to The Daily Omnivore:

"Effort justification is an idea and paradigm in social psychology stemming from psychologist Leon Festinger’s theory of Cognitive Dissonance (discomfort caused by holding conflicting thoughts or feelings at the same time). Effort justification is people’s tendency to attribute a greater value (more than the objective value) to an outcome they had to put effort into acquiring or achieving.   In short, this theory states that people tend to like things more as the cost or effort to get a certain thing increases."

An good example for this are sites like Facebook, which requires an invitation or friend request  to be able to access other users. This meant that people had to actively seek out an invitation in order to use the site. Once they had achieved this goal, they feel a certain investment in the product or service as they had exerted a lot of effort to achieve initial success. This is also the marketing strategy used by successful companies like Apple, which limits supplies during the primary rollout of their products so people would have to wait in line to gain access to the limited supply.  This puts more value  to their acquisition more than they would have otherwise.

This is the reason why fraternities have initiation rites.  And maybe why ladies play hard to get?

So next time you wanted something to be done, be rude.  Reading this gives you the perfect excuse. 



Popular posts from this blog

The English Patient

There are movie lines...

And then, there are "the movie lines"

The English Patient is one of my all time favorite movie.  It stars the oh-so-mysterious Ralph Fiennes as Count Almasy (who incidentally is also a real person).

It is based on a novel of the same title by Michael Ondaatje (which is also one of my fave writers).

Michael's writing can be described as "imaginative and whimsical."  He likes to write stories about the ravages of war and the interesting people living it.

He also writes about relationships and betrayal.
 "Betrayals in war are childlike compared with our betrayals during peace. New lovers are nervous and tender, but smash everything. For the heart is an organ of fire." And of course, love.

This movie has "the movie lines" to die for.

Almasy to Katherine:  "Swoon, I'll catch you"
If only this statement can be trusted. If only guys are all like this in real life.


Singapore is so much like Makati -- tall buildings, fast people & talkative Filipino yuppies. Not so much sights but then again, we were there to overspend on pasalubongs and go retail shopping. I don't want to brag, but between here and Manila, Manila wins hands down (on my own standards). :-)

Our hotel was located at Orchard Rd. and it has (thankfully) Starbucks at the groundfloor. We went down one night only to realize that coffee (as with cigarrettes) is so much more pricey there.

Athough, I must say, the air is worth breathing and the streets are super clean. Thank God for countries who respect the rights of non smokers to nice, clean air.

Lingerie, baby steps and women's liberation

If you ever heard the saying "One small step for man, one giant leap for mankind" then you can relate to this post.

In Saudi, a 2006 law banning men from working in female apparel and cosmetic stores has never been implemented due to various conservative groups who are opposed to the idea of women working in common areas visited by men and women, like malls.

Finally, the government has decided to enforce this law effective this month after long standing protests by Saudi women.

Strict Saudi law prohibits mingling of unrelated men and women.

Which kind of makes it awkward for women to be accompanied by male relatives in buying their intimate wear from men behind the counter.

"I and many other women like me were always embarrassed to walk into lingerie shops because men were selling the goods," said Saudi shopper Samar Mohammed.

She said that in the past she often bought the wrong underwear "because I was sensitive about explaining what I wanted to a man."
Saudi w…